THE CHALLENGE
During my bootcamp at Memorisely, I spent three weeks on in-depth research with the aim of making the Sofar Sounds website easier for people to use, especially when it came to searching for live music events. My project focused on refining the search function to be more intuitive, so users could effortlessly find events they were interested in. This improvement was intended not just to enhance the website's usability, but also to make Sofar Sounds feel more welcoming, encouraging a greater number of users to book events.
MY ROLE
1. Usability Audit
2. Competitor Benchmarking
3. Research Interviews & Tagging Taxonomy
4. Information Architecture
5. Usability Testing
THE PROBLEM
The search experience was limited, as it just offered a single dropdown menu. From a business perspective, the limited search experience may result in decreased user engagement and ultimately reduced revenue. From a user perspective, the lack of search functionality may lead to frustration and difficulty in finding suitable events, resulting in a poor user experience.
THE SOLUTION
The solution was to expand the search functionality by implementing additional search filters. This enable users to quickly find events that meet their preferences, while also allowing the business to offer a more personalised search experience.
USER INTERVIEWS
Conducting user interviews was crucial for a better understanding of what motivates people to attend events and the pain points they face during the event discovery and booking process.
BUSINESS & USER FRUSTRATIONS
The limited search experience may result in decreased user engagement and lower ticket sales. For users, the current search functionality is very limited, it only offers a single dropdown menu, which can lead to frustration and difficulty in finding suitable events. This can reduced user satisfaction with the platform.
TAGGING TAXONOMY & AFFINITY MAP
I created a tagging taxonomy and affinity map to analyse the data and identify key insights that informed the decision-making as I worked to improve the user experience. Through this process, I discovered that the main need was a simple and easy checkout process and an intuitive event search experience.
INFORMATION ARCHITECTURE
Analyzing the website, I understood its layout and navigation but found key issues: confusing, repetitive information, inconsistency, and content gaps. The drop-down menus were especially overwhelming and not location-focused, making them less useful. Also, placing company information at the end of the homepage isn't user-friendly for newcomers who need to grasp the site's purpose quickly.
IMPROVEMENTS
With crazy 8’s I generated a large pool of ideas, which were later refined and developed into more concrete concepts.
— The search bar can be visually improved and made more intuitive for users to find new artists.
— I explored different ways to visualize the search bar, such as using icons, maps, visuals and filters to make it stand out.
— The overall website experience should be dynamic, allowing users to easily find new artists and have a memorable experience.
THE CHALLENGE
During my bootcamp at Memorisely, I spent three weeks on in-depth research with the aim of making the Sofar Sounds website easier for people to use, especially when it came to searching for live music events. My project focused on refining the search function to be more intuitive, so users could effortlessly find events they were interested in. This improvement was intended not just to enhance the website's usability, but also to make Sofar Sounds feel more welcoming, encouraging a greater number of users to book events.
MY ROLE
1. Usability Audit
2. Competitor Benchmarking
3. Research Interviews & Tagging Taxonomy
4. Information Architecture
5. Usability Testing
THE PROBLEM
The search experience was limited, as it just offered a single dropdown menu. From a business perspective, the limited search experience may result in decreased user engagement and ultimately reduced revenue. From a user perspective, the lack of search functionality may lead to frustration and difficulty in finding suitable events, resulting in a poor user experience.
THE SOLUTION
The solution was to expand the search functionality by implementing additional search filters. This enable users to quickly find events that meet their preferences, while also allowing the business to offer a more personalised search experience.
USER INTERVIEWS
Conducting user interviews was crucial for a better understanding of what motivates people to attend events and the pain points they face during the event discovery and booking process.
BUSINESS & USER FRUSTRATIONS
The limited search experience may result in decreased user engagement and lower ticket sales. For users, the current search functionality is very limited, it only offers a single dropdown menu, which can lead to frustration and difficulty in finding suitable events. This can reduced user satisfaction with the platform.
TAGGING TAXONOMY & AFFINITY MAP
I created a tagging taxonomy and affinity map to analyse the data and identify key insights that informed the decision-making as I worked to improve the user experience. Through this process, I discovered that the main need was a simple and easy checkout process and an intuitive event search experience.
INFORMATION ARCHITECTURE
Analyzing the website, I understood its layout and navigation but found key issues: confusing, repetitive information, inconsistency, and content gaps. The drop-down menus were especially overwhelming and not location-focused, making them less useful. Also, placing company information at the end of the homepage isn't user-friendly for newcomers who need to grasp the site's purpose quickly.
IMPROVEMENTS
With crazy 8’s I generated a large pool of ideas, which were later refined and developed into more concrete concepts.
— The search bar can be visually improved and made more intuitive for users to find new artists.
— I explored different ways to visualize the search bar, such as using icons, maps, visuals and filters to make it stand out.
— The overall website experience should be dynamic, allowing users to easily find new artists and have a memorable experience.
I work as a digital product designer, specializing in developing communication systems, primarily in web design and branding across commercial, cultural, and artistic fields.
Currently living in Berlin.
Portfolio and CV are available on request.
talineiman@gmail.com
(+49) 163 197 6119
I work as a digital product designer, specializing in developing communication systems, primarily in web design and branding across commercial, cultural, and artistic fields.
Currently living in Berlin.
Portfolio and CV are available on request.
talineiman@gmail.com
(+49) 163 197 6119